Richard Gutierrez on Emperador

have you noticed?

the way to UPLB is full of Emperador's posters featuring Richard Gutierrez.

at first i was not bothered by the posters at all, i mean, our students are of legal age to drink and they are mature enough to be responsible drinkers. ( i hope so) But then again, after much consideration, isn't richard gutierrez's packaging is for the youths and the teens??

in the previous years, i remembered people doing and imitating what robin padilla was doing, kind of iconic for the guys back then. and now, i think its richard's turn to be idolize and look up to by these teens.

and i don't think richard's endorsing emperador is good for the younger part of the society. im not neglecting the fact the youngsters nowadays are smart, but then i just thought that seeing him on those posters will actually encourage youngsters to try the brand. i don't think mr. gutierrez would love being idolized in that manner.

what's my point? i just hope that celebrities/famous people should start getting some social responsibility for the benefit of their countymen they are benefiting from.

to be honest, i admire those international stars who are way beyond their acting infront of the cameras and going out of their ways to promote humanitarian causes. i hope local stars look up to them and see things beyond themselves.

PS. lets leave the endorsing of those adult brands to adults. can we do that?


there. done. moving on.